There are three ways:
1. Adjusting a photograph at the scale of a person.
“It’s the simplest but also the most complex of the three, and it usually takes a good designer two or three hours to get it right. The process starts when you get a photograph of someone, usually on a white wall [a wall that a photographer can photograph], and you figure out where the right part of them is supposed to be. This is the basic problem you have: you must take the same photograph to two different dimensions; it’s the size of your model.”
2. Adjusting a photograph in computer and photographing with a camera, rather than a film camera.
“For me this is the easiest: I don’t need to take the photographs; I just have my computer and my camera. I try to be clear and simple and to photograph what is on the screen before I send it to my client. There are a number of ways to do this, and what works for me is to be sure there’s no image distortion or anything that I’ve missed and to use different lighting. I would usually also like to use the same camera for the whole project – no surprises – and in my opinion it’s much more satisfying for the client to see that this is the same model from the start, rather than having to pick him from a lineup.”
3. A Photoshop trick
It may seem strange to anyone who knows nothing about it, but if you know Photoshop, don’t be fooled by its limitations. This has been tried for thousands of years and yet the technique still works:
“What works for me – and what really helps – is to put a black mask on the subject of the shot until the end of the shoot. This is where your models come from – they don’t necessarily have to be identical. And you can use an image of your subjects to help you in this. For example the photo of a woman’s face, which is really thin, I put a thin layer of black on. There are a number of things we can do to avoid the black mask in the end. You can take another look at what you’ve done in the edit suite and you will probably do a number of things to fix these problems. If you haven’t you can also do some work by yourself.”
If you see how Photoshop helps you get a good result, why not get in touch? We’re happy to help.
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