A lot of us love photography and would love to be a part of the business ourselves, but there is a large number of photographers in the world who are in the business for other reasons and we find that it is very hard to turn our own creative ideas into a business. What we also get from our Instagram businesses is the opportunity to connect our products, our community and our stories, all of our unique moments to people and their eyes, and in turn, to tell stories in ways that are always fresh for them. When it comes to Instagram, we do what we can to keep it as fresh as possible.
I would say that, on average every day, we upload 4,000 to 6,000 shots to our Instagram accounts.
What about engagement?
A lot of our Instagram businesses have incredible numbers and huge follow-ups, and you can also see that in the likes and comments!
I have seen many of our companies post and get likes directly from people that are actually seeing the product in store for themselves and the friends that are buying the product on Instagram. In fact many of our Instagram businesses are more than just about photos on this site – the products are the content, they are the product as they are used and they are our voice to those on Instagram and on social media. All of these things drive the engagement that helps them generate revenue.
But how do Instagram businesses earn money (for what)?
We get a lot of questions and many people ask us what kind of business we have and we usually tell them things like we are Instagram marketing, we’re social media marketing, and that we sell our products to people through Instagram and Facebook. This might be true for our stores, but what happens when we start to reach out to people who might not have the resources they would need to shop in a store? Or to a community that is not always ready to sell with us? For example when I was growing my photography business, I always had people contacting my customers directly on Instagram about them giving us feedback and saying how we can improve our product or asking if I had any products that they could recommend to their friends, parents or children or people that might find the product and that they want to share with their Instagram friends at all – that kind of stuff. They wanted to know if they could get some freebies or discounts or how can I help them out in any way? What we did for the company was to build a network and relationships that we never would have ever
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