Most of the time, we want to buy from the closest store you can find. That’s why the average retail price for a new item is listed at the top. All of the most expensive items have a different cost structure based on what they contain, but it’s usually not as simple as you’d think.
The second of our three series on the use of the ‘I’ word in Scotland reveals why it is so popular and how it is still used today
How many of us have said the word “I” over the course of our days, with the intention of saying it again when we speak? How many of us have written or spoken the word out in a conversation, to the dismay of our friends and colleagues? Yet how often have we said the word to someone over the course of a conversation, and what does that mean?
The Oxford English Dictionary defines the I word as “the expression or sentiment in common speech or writing used to convey a state of mind”. As a noun, it can be used to describe the idea or fact of the speaker, or to describe a specific human being: “I’m sitting on the train today so it’s really warm”. But as a verb, it can be used similarly. “I’m happy to tell you that my wife is pregnant.” How is it used?
For many listeners in Glasgow and Aberdeen, that seems almost a foregone conclusion. It is a regular part of banter between friends and colleagues:
“Did you hear that last night?”
“Yep, the car went over the kerb. It just got overturned!”
“I hear it all the time. What’s your reaction?”
Yet one person’s response might reveal their underlying emotion. In another case, in a third, it might not even be needed.
In the case of “I”, a series of surveys suggests that the word carries powerful power.
I am sitting on the train today so it’s really warm. Is that me? What is your reaction? – Mark (Glasgow)
I’m very, very happy to tell you that I have no idea. What would you like to ask me? – Anna (Aberdeen)
“I’m happy to let you know that my mate Mark is pregnant. What’s your wife’s name?” – Amy (Aberdeen)
“I’ve heard it all the time. Do you hear it sometimes?” – Lisa (Wales)